Our history
The dark ages are over.
Four summers without Choco Taco felt like forever. But every legend gets a comeback, and this one starts back in Philly in 1983. Here’s the whole scoop.
Start the timeline
The timeline
How we got here.
1983–1984
Born in Philly
At Philadelphia’s Jack & Jill Ice Cream Company, a waffle cone gets folded into a taco shell, lined with chocolate, filled with vanilla ice cream and fudge, and topped with milk chocolate and peanuts. By 1984 it’s rolling out on ice cream trucks for 89 cents, and a 1985 deal with Gold Bond takes it nationwide.
1989
Joining the Klondike family
Unilever acquires Gold Bond and folds it into Good Humor-Breyers, and Choco Taco eventually lands under the Klondike brand. From there it goes everywhere: ice cream trucks, corner stores, supermarket freezers, even Taco Bell.
2022–2026
The dark ages
In July 2022, Klondike discontinues Choco Taco, citing unprecedented portfolio demand and pandemic supply chain challenges. What follows: four summers of fan posts, heartbreak and “bring it back” energy. The internet never lets it go.
2026
We are sooo back.
The wait is over. Choco Taco is back in the freezer aisle and better than ever: the same crunchy waffle shell and chocolatey goodness you missed, now even more premium, with brand-new flavors to fall for. You’ve waited long enough. Go get yours.
The phenomenon
The internet never let it go.
2022
Discontinued. Cue the collective gasp.
Massive
Organic social and press engagement after the news broke.
Millions
Of brand advocates waiting for the return.
Klondike’s Choco Taco discontinued after nearly 40 years and fans are heartbroken
ABC News
Klondike discontinuing the Choco Taco is the end of an era
Business Insider
Beloved Choco Tacos discontinued after nearly 40 years
FOX 5
Sorrow in Choco Taco Town after summer treat is discontinued
AP News